This week, I got to interview Lisa of
Wholly Cow! Aside from being an obviously talented seamstress and designer, she donated one of the prizes for the current contest (that ends tomorrow! Did you
enter?). The clothing at the website is absolutely lovely, retro-influenced without becoming a tired cliche.
Image from S/S '08 Collection
Tell us a little bit about Wholly Cow and how you got started with it. What did you do before?
Wholly Cow was founded 3 seasons ago in time for S/S ’08. After my marriage brokedown and with two kids to support, not being financially able to get back onto the property ladder, I used part of my equity to set up the business doing something that I love for myself and the long term security of my children. It was a huge risk but very liberating and I have no regrets.
Before setting up Wholly Cow and after studying fashion design I was a freelance designer of anything from bridal wear to one-off demi couture outfits which involved the whole process from initial consultation through to the construction of the garments.
What made you think of the name Wholly Cow, and apply it to a clothing line?
The name?… I’d been struggling to find something that smacks you, is unforgettable and reflects the feel of the label then it just came to me. I asked for feedback from girlie friends over a few glasses of fine vino one night and it was all good so that reaffirmed it.
What are your biggest influences on the style of the clothing line?
I’m very passionate about music, especially live music, the louder the better, it stirs something inside (as does art), so I hope this is reflected in the style of my clothes.
Would you mind talking about the personal design service a little bit?
The ready to wear collections are made up in sizes 8-14 but on request can be made up in any size at no extra cost. We also provide a bespoke design service where we consult with the customer who knows then that the garment is made especially for them and that the fit will be perfect. Designs come from either both the client and I working together or maybe they’ve seen a dress in a glossy mag that they want in their size and a specific colour.
Denim Dress
and a few about your personal style…
How do you define style or someone who is stylish? Can you describe your personal style in 10 words or less?
Style is a sprinkling of confidence, arrogance, creativity and wit. My personal style is a bit schizophrenic, it goes with my mood but I do love to dress up!
Who or what would you say are your biggest influences, style-wise?
Again, the music scene both locally (there is a great underground art scene in Newcastle) and internationally. I also love the rugged beauty of the countryside so maybe this is echoed in my style too.
Thank you for the interview Lisa!
