Launch day is approaching! Take Back Your Creativity launches on March 20th. To show you what it’s about and some of what it covers, I thought I’d whet your appetite with some teasers for the first three Fridays in March. Enjoy!
(This is from Module 2: Increasing Creative Output. It’s a subsection of Idea Generation, & is titled The Zero-Sum Assumption.)
One of the things that can keep you from generating more ideas is the zero-sum assumption. That is, assuming that there’s only a finite amount of ideas that you can have, and that every time you use an idea, that’s one less idea for you to use later.
Not true! Ideas are more like hydras. You take care of one, and all of the sudden there’s seven more in its place. It can sound counterintuitive if you haven’t tried it yourself, but I’ve found that hoarding ideas actually makes you less likely to have more ideas in the future.
Instead of hoarding your ideas, use them relentlessly. At this point, it doesn’t matter if it’s a great idea or a mediocre one, because nobody else has to see it if it’s mediocre. Just use them all to some point – even if that’s just writing the idea down. If you get halfway through that novel and decide that it’d work better as a short story, or that it just isn’t that great of a story idea, don’t feel obligated to finish it just for the sake of finishing. Just shelve that idea and work on something else.
The less ideas you work on, the less ideas you have. One of my theories is that not working on ideas sends a subconscious message to yourself that your ideas are worthless. Whatever the reason behind it, it works – stop hoarding your ideas, forget the zero-sum assumption, and use them all instead.
If you want to be notified the minute Take Back Your Creativity goes live, and get a discount code, be sure to sign up for the mailing list:
Or, you can read more about TBYC over at the official website.


